The January edition of Top Drawer is thrilled to announce the launch of MR.— a dedicated area designed as a concept store, showcasing an exclusive edit of the hottest, out of the ordinary men’s fashion accessories and jewellery.
With the menswear market set to outperform womenswear globally by 2020, MR. has been developed in response to industry demand and will present the UK’s most dynamic display of design-led accessories, jewellery, grooming and lifestyle products for gents.
As the first lifestyle buying show of the year, Top Drawer’s MR. is committed to bringing the latest offerings and newest brands to the most influential buyers with its impactful and enticing curation of what customers will be seeking next. Arne Jacobsen Watches, Mr ELK, Il Bussetto, Anchor & Crew, Thomas Clipper, Double00, Orbitkey, Mahi Leather and Secrid are amongst the brands on display.
A complimentary trail, aptly named the MR. Lifestyle Trail, has also been designed to guide buyers through a mens’-focussed edit of curated products and key exhibitors; pinpointing masculine objects of desire that push the boundaries of creativity across the breadth of the show from the likes of Ted Baker, Gentlemen’s Hardware, Norse, PICTO and Memo Bottle.
Held at Olympia London from 13th-15th January, Top Drawer presents an exclusive curated selection of over 1,500 design-led brands across 11 expertly curated lifestyle sectors.
For more information visit topdrawer.co.uk