ALO has unveiled its latest campaign starring Bella Hadid, with new imagery photographed by Mert & Marcus in Los Angeles. The campaign highlights the activewear brand’s new California Blue colourway alongside its latest styles.
The campaign follows the launch of Bella Hadid’s first ALO campaign this season and marks the second chapter of the brand’s current campaign series.
For the latest imagery, Hadid wears the Airbrush Aura Bra in California Blue, styled with the 2” SoftSculpt Mid-Rise Short in White. The campaign continues ALO’s focus on a relaxed yet refined approach to activewear, pairing streamlined silhouettes with the brand’s seasonal colour palette.
Shot in Los Angeles by renowned photography duo Mert & Marcus, the new campaign imagery is now available, offering a closer look at ALO’s latest collection and the introduction of California Blue.
With Bella Hadid continuing as the face of the campaign, the latest release brings together contemporary activewear styling, a Los Angeles setting and the brand’s newest seasonal designs.