In keeping with the accelerated digitisation of the pandemic era, APUJAN Spring/Summer 2022 collection was presented digitally at London Fashion Week. The name of the latest collection is “In the Maze of Noises”.
Produced in the hometown of the brand, the digital show will be directed by the acclaimed film director Hsiao Ya-chuan, and the special performance of the well-known Asia actresses Lin Yu Hsi (Allison Lin), Chien Ting Jui (Dewi Chien), and the most well-known chess player in Taiwan, Joanne Missingham.
Every season, APUJAN launches a reference book list as a mood board: this year the SS22 collection pays homage to sci-fi fictions and dreams, a blend of fantasy and real life, as per the novels of The Wizard of OZ and Alice in Wonderland, or as per the parable about time described in MOMO by Michael Ende and in The Fall of the House of Usher, a supernatural horror story by Edgar Allan Poe.
APUJAN reinterpreted the codes of a modern fairy tale and created through the collection storytelling about his own fantasy imaginary: another story about the vagueness and vividness dreams, about community information and the overhead world.
The collection includes 33 unique sets which present unique distinctive details: knitted bags that remind of dinosaurs’ tails, embroideries made with floral art and book pages, hats adorned by knitted lions, 3D printed sci-fi glasses, meteors and dinosaurs’ bones transformed in hair accessories.
The continued collaboration with Adidas is present as is new cooperation with XPure producing masks and goggles with different fabric styles.
The designer continues working with his original, and exclusively developed fabrics, including digital embroidery, semi-translucent jacquard fabric, jersey knitted jacquard and digital print, in combination with fantasy-style accessories made from 3-D printing, floral art design, and precious metals.
The collection also includes extensive fabric development, from printing to jacquard to hat decorations. Many oriental traditional clothing elements are combined into contemporary clothing, and are full of imagination of the fantasy world.