The British Fashion Council (BFC) is delighted to launch a series of short films, created as part of its new campaign Fashion & Music. The videos, available on the British Fashion Council’s YouTube channel, pair fashion designers with musicians for an upbeat and informal Q&A, discussing parallels between the fashion and music industries; their journeys to success and gives insight into the wider creative community and how London, its people and culture are integral parts of the creative process.
The campaign features a mix of renowned designers and musicians and is a testament of the city’s diversity and creativity. Taking part in the campaign are six pairs:
Astrid Andersen x James Blake
JOBO x Daya
Paria /FARZANEH x Celeste
Paula Knorr x Grace Carter
Per Götesson x YUNGBLUD
Roberta Einer x Becky Hill
Fashion & Music is the first part of a wider content series whose aim is to highlight the close ties between the creative industries, bringing together a diverse selection of artists from the worlds of fashion, music and film, all driving forward the UK’s cultural reputation.
The campaign which will run across the year, with videos being released at various touchpoints, will support the BFC’s three strategic pillars; Education, Business and Reputation; but also engage with young people, support British designer talent and underpin London’s position as an international creative capital.
Watch the videos here