OpenTable Brings the Culinary Capital’s Boroughs to Life With an Edible Map of London
July 2019: With almost 70% of Londoners agreeing that the city is home to the most diverse selection of cuisines and cultures from across the globe, it’s no surprise to see the variety of international dishes regularly consumed at restaurant tables throughout the capital. To champion this, OpenTable, the world’s leading restaurant booking service, is giving Londoners a chance to taste their way through the capital’s boroughs with the first edible map4 of the city.
On Tuesday 2nd July, those visiting King’s Cross between 12pm and 5pm will be able to take a bite into the flavours of London from OpenTable’s interactive edible map billboard. To celebrate London’s vibrant diversity of cuisines from Turkish to Japanese, the map will feature a selection of canapé style dishes from around the world paired with the boroughs in which they’re most associated, for diners to take away5.
Adrian Valeriano, VP EMEA, comments “London is such an exciting city to dine in and explore. The choice of restaurants and cuisines available are ever evolving, constantly delighting diners whether they are local residents or those visiting the city. Our research highlights how this diversity shows itself in every borough, with beloved dishes and world-class restaurants found the length and breadth of London. We are excited to bring this to life with the edible map installation and to ensure that whether you are looking for an award winning restaurant, newly opened hot spot, or a casual dinner with friends, OpenTable can help you find the right restaurant for anything.”
To determine the flavour of each borough, OpenTable conducted exclusive research among two thousand residents and frequent visitors to the city. With the majority of diners in Lambeth dreaming of Turkish delights and Tower Hamlets most associated with the best Bangladeshi biryani, OpenTable’s edible map will share Londoner’s love for global eats.
The foodie favourites across the city show West is best for Greek eats, while those in North West London are most likely to enjoy Indian. Islington in North London is one of the most popular regions for Italian food, giving extra amore to Mediterranean pizza and pasta dishes, with nearly a fifth of the areas’ restaurants dedicated to this cultural cuisine6. South London offers plenty of variety with those researched associating Bromley with Japanese1 and Greenwich enjoying traditional British cuisine1.
Research shows that 18-24 year olds are the most adventurous foodies, with nearly 80% eating a meal from across the globe every week1, London’s love for global cuisines shows no sign of slowing down.
Before foodie fans decide where to head for their next great dining experience, they can visit OpenTable’s edible map in King’s Cross to get a ‘taste’ of the area.
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EDIBLE MAP – KING’S CROSS, 2nd JULY 2019 |
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London Borough |
Cuisine available |
| Kensington & Chelsea | Greek: Honey & Cumin Hummus with Griddled Flatbread (v) |
| Lambeth | Turkish: Dolma with Roasted Garlic Yoghurt (v) |
| Tower Hamlets | Bangladeshi: Spiced Lamb Biryani |
| Bromley | Japanese: Avocado & Cream Cheese Maki with Soy & Pickled Ginger (v) |
| Enfield | Mexican: Short Rib Beef Taco, Sour Cream, Jalapeño Salsa |
| Harrow | Indian: Onion Bhaji with Coriander & Mango Raita (v) |
| Hounslow | Afternoon Tea: Scones with Clotted Cream Strawberry Jam (v) |
| Barking and Dagenham | American: Buttermilk Fried Chicken with Sriracha Mayo |
| Wandsworth | French: Baked Ratatouille with Goat’s Cheese (v, can be vg without goat’s cheese) |
| Greenwich | British: Fish & Chips with Samphire Tartare Sauce |
| Islington | Italian: Pork & Fennel Tortellini with Aged Parmesan |
| Kingston | Italian: Truffle Arancini with San Marzano Tomato (v) |
| Ealing | Indian: Pea & Potato Samosa Chaat (v) |
