Doors open Sunday 11th February #PureLondon
Pure London, the capital’s largest trade collective of fashion brands, emerging designers, buyers, minds and inspirations, opens its doors this weekend showcasing over 700 womenswear and menswear brands including a significant increase in brands offering ethical collections and an ethos supporting a more sustainable future.
Julie Driscoll, Managing Director of Pure London says: “The importance of provenance, transparency in the supply chain, and high ethical standards is being demonstrated across the show. I feel passionate about finding and supporting brands who put their ethics first and we’re delighted to champion such a large number of new brands this season. With the Pure Origin content programme focusing heavily on creating a sustainable future in manufacturing and the supply chain, 2018 looks set to force a sea change in the fashion industry.”
A selection of ethical and sustainably produced brands showing at Pure London include Thought, Armedangels, Tretorn, Nomads Clothing, Dedicated Brand, BabyMo by Hinterveld, ILK+ERNIE, GR Nature, Freespirit, Barts, A-WEAR-Ness, Unisa, Jalabiyé, Shokay and The Mermaid Cave.
Taking over the London Olympia from 11th – 13th February, curated show sectors including Womenswear, Menswear, Athleisure, Footwear and Accessories will deliver a stunning range of collections expertly selected to match buyers needs. Visitors will discover the best in new and exclusive brands showcasing the latest trends and movements for AW18/19. Pure Man now features its own dedicated entrance reflecting the growth of this sector, and across all sections of the show, visitors will be introduced to a host of emerging design talent.
On Sunday 11th, Cosmopolitan Editor-in-Chief Farrar Storr will deliver a keynote address on the Main Stage, and throughout the three-day event, visitors can attend free seminars presented from the Main, Future and Origin stages as well as a book in one-to-one advice sessions with the Meet the Experts programme.
Pure London is now the UK’s only fashion and sourcing trade show linking manufacturers, fabric suppliers, designers, logistics, brands and retailers and is the first stop on the fashion calendar to source forward trends for both AW18/19 and SS19. Exclusive future trend insights will be delivered by WGSN and catwalk shows bring to life next season’s key looks.
To find out more information on the AW18 show including the seminar programme and full list of brands visit www.purelondon.com.