Fashion AI Expo brought together fashion, sustainability, craftsmanship, and innovation during its Sustainability AI Summit held at the beautiful Château de Bertichères as part of Royal Jump, one of France’s most distinctive lifestyle and equestrian events.
Created by Hervé Taïeb, owner of Domaine de Bertichères and Champagne Gustave Eiffel,, Royal Jump has become a unique meeting point where sport, luxury, entrepreneurship, culture, and creativity come together in an exceptional setting just outside Paris.
The summit welcomed designers, entrepreneurs, communication experts, and fashion professionals from Paris, Milan, Vienna, and beyond for a day dedicated to exploring the future of sustainable fashion.
The conference featured inspiring discussions led by industry experts, including Anna Balashova, founder of Balushka and AARU, who explored the relationship between ethics, craftsmanship, and artificial intelligence; Varvara Karimova, founder of Up & Coming PR and former PR representative for L’Officiel Austria, Cyprus, and Monaco, who shared insights on sustainability through the lens of communications and brand storytelling; and Viktoriya Zorina, founder of ZORÏA, who demonstrated how 3D technologies can help fashion brands reduce waste and optimize product development.
Fashion AI Expo founder Olga Gasnier also shared her vision for building stronger connections between fashion, technology, sustainability, and entrepreneurship, highlighting how innovation can support both creativity and responsible growth.
Alongside the conference, guests discovered a curated exhibition of brands showcasing different approaches to sustainable luxury and craftsmanship. Balushka presented its sustainable resort wear collections, Haute Epicure unveiled its latest fragrance creations and showcased ready-to-wear collection, while AARU highlighted the value of vintage luxury jewelry and circular fashion. ATTACH showcased contemporary craftsmanship through thoughtfully designed accessories.
One of the highlights of the event was the runway presentation organized by United Fashion Designers (UFD) under the leadership of Elmira Polyayeva. The show opened with April Benayoum, French model and beauty pageant titleholder crowned Miss Provence 2020 and Miss World France 2021, bringing elegance and prestige to the presentation.
The runway celebrated emerging designers and contemporary creativity, while an AI-generated fashion showcase by AI Creative Director Terri Trovato and The Darcy Agency offered a glimpse into new forms of digital storytelling and fashion presentation.
By bringing together sustainability, craftsmanship, emerging talent, luxury lifestyle, and innovation, Fashion AI Expo demonstrated how meaningful dialogue and collaboration can help shape a more responsible and forward-looking future for the fashion industry.
Photographer: Olga Ivanshina