As a business operating in 2020, you are probably well aware that you need a strong social media presence to boost any type of marketing campaign. Moreover, social media can help you achieve several business goals. Whether it’s building brand awareness, boosting sales, improving website traffic, learning about your ideal buyer persona, or streamlining your customer service – the right social media platform can help you achieve any of this.
That said, picking the right social media platform to fit your specific campaign and your overall needs can get tricky. With so many options out there, and the pressure to be active on all at once, business owners have a hard time narrowing down a few social media platforms to focus their efforts.
The following guideline provides a rundown of all the steps to help you navigate the busy world of social media platforms and pick what best suits your specific needs.
Understand the different social media platforms When choosing the right social media platform for your campaign, the first order of business is understanding the specifics of each one. Here’s a breakdown of the five most popular social media networks in 2020:
- Facebook – More than 2 billion people are using Facebook monthly to build connections and engage with brands based on emotion evoked from the posts.
- Instagram – Most popular among Millennials and Gen Zs, Instagram is the leader in visual content. Although some claims were made that TikTok is about to overthrow it, it is very unlikely, given the latest predictions. You can discover here the entire issue.
- Twitter – Mostly oriented towards live news and event updates. When it comes to brands, it could be perfect for customer support.
- LinkedIn – As a social media platform for professional connections, LinkedIn is ideal for networking and learning. B2B businesses use it to find their ideal audience.
- YouTube – A video platform excellent for tutorials, tips and tricks, and other corporate videos.
Set your goals
Once you’re in on the most popular platforms, it’s time to define your goals. This way, you’ll be able to pinpoint precisely which platforms would be ideal for your business.
Are you looking to improve your brand awareness, increase website traffic, and get more sales? Instagram and Facebook may be your best bets.
On the other hand, if you want to develop a more efficient customer service while promoting your brand simultaneously, Instagram and Twitter should be your top picks.
Outline the type of content you would share
When it comes to choosing the right social media platform for your business, you have to take into account the type of content you would want to share. Let’s say you’re a clothing brand looking to get more sales; you wouldn’t get many leads from LinkedIn or Twitter posts. Your primary content should involve product photos and videos; therefore, Instagram and Facebook should be your primary focus.
Define your audience
To completely nail the social media game, you need one final, crucial data – your ideal audience. To best define your ideal audience/buyer persona, be sure to answer as many questions about them.
- How old is your typical customer?
- Which gender?
- What’s their education and income level?
- What’s their preferred social media network?
- What time of the day are they most active on social media?
- What type of content do they engage with the most?
Answering these questions will help you better understand your ideal customer and, thus, prepare a more informed social media strategy.
Analyze and optimize
Finally, there’s nothing like the cold, hard data to measure the success of any campaign.
Measure the metrics on all social media you are using. Do a monthly analysis that will help you draw some major conclusions concerning your efforts on different social media platforms.
Try out different platforms and content formats to understand what your audience likes best.
Dig deeper to learn why specific content formats perform better and optimize for next time.
Additionally, these monthly statistics will give you a better insight into all of the major points about choosing the right social media platform for your campaign, and business in general.
This piece was brought to you by the experts at Flock