For the second season running, Lexus has continued its association with acclaimed fashion designer Harris Reed, as a sponsor of his London Fashion Week show held on 13 September. An all-new Lexus RZ battery electric SUV took Harris and some of his key collection items to the show, in elegance and comfort and with zero tailpipe emissions. The car was also used to chauffeur singer Jacob Lusk and actor Maisie Williams to and from the event.
Duality has always been a theme in Reed’s work, the combining of masculine and feminine and the different facets that make up our whole being. In this new collection, entitled Duet, the structure and rigidity associated with the masculine is employed to create sculptural pieces that appear contrastingly feminine and fluid in their flowing shapes and the curves they expose.
Lexus and Reed share a passion for thought-provoking design and the highest quality of craftmanship. Reed commented: “I’m extraordinarily honoured and privileged to be continuing my partnership with the iconic Lexus brand. I could not imagine someone who cares more about detail, innovation, beauty, but also about being bold and pushing the envelope. I’m so honoured to be exploring a bold ethos together. As a designer myself, I’m constantly impressed and challenged by the materials Lexus chooses, the constant innovation and its constant emphasis on sustainability and inclusiveness.”