The 19/20 Premier League season is underway and LFC Retail has got Reds ready with the launch of its latest selection of fashion apparel, so fans can look the part while supporting their team.
The LFC exclusive collection is made up of men’s, women’s and children’s clothing, including stylish tees, jumpers, polos, hoodies and jackets, as well as cosy loungewear.
The men’s new-look range fuses smart, refined design with understated branding, the perfect look for matchdays, while also suiting everyday styling for this autumn. The popular Harrington Jacket is back in a new black colour way, while lightweight cagools and on-trend parkas have also been added to the collection.
Female fans will be right on trend with the new range of t-shirts, hoodies and jackets, which are available in this season’s key autumnal colours of grey and burgundy. Delivering luxury style and comfort on the move or while watching the game, the collection also includes leggings, vests and sports tops. Available in black and grey with tidepool piping, LFC’s alternate kit colours for the season, each product can be mixed and matched, creating a fresh look for any fan.
Younger Reds fans can enjoy fun and fashionable casual wear for kids, which features retro tees, hoodies, jackets and tracksuits. The boys’ black neon tracksuit includes matching hooded sweatshirt and joggers, complete with tidepool blue trim and iconic Liverbird to the left of the chest and left thigh.
The launch of the new fashion collection comes as part of LFC’s ‘This Means More’ campaign, which aims to put fans front and centre of the club by sharing their authentic stories and anecdotes about what it truly means to be a Red, where football is a way of life.