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    You are at:Home»Fashion»Accessories»PLAY – the fresh new destination for all things kids – launches this September at Top Drawer London
    Accessories

    PLAY – the fresh new destination for all things kids – launches this September at Top Drawer London

    16 May 20182 Mins Read
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    Reflecting the dynamism, growth and diversity of the children’s sector and offering buyers a comprehensive, design-led edit of all things kids – accessories, fashion, toys and home decor – Top Drawer announces the launch of PLAY.

    Mini wallers flamingo called val 2A major new destination for leading brands and new designers, PLAY responds to changes in the retail landscape where creative stockists continue to diversify and broaden their offering. And that’s where Top Drawer shines… PLAY curates the best of everything for the kids’ sector.

    With a fresh, fun new look and an expanded selection of the very best kids’ brands, PLAY is packed with ideas to help retailers tune in to the latest trends in retailing. And, as you’d expect at Top Drawer, everything is quality driven, expertly curated and design-led.

    Hannah tiff ss18 630 grande“We’re so excited to present this new concept, PLAY. It really builds on our strengths, providing a dynamic focal point where an expert mix of the best brands in the sector will meet the best mix of retailers. Buyers love Top Drawer precisely because of the variety of design-led products it presents across a range of complementary categories: one destination, multiple buying opportunities. And PLAY will showcase the UK’s largest collection of design-led kids’ toys, gifts, clothing, home decoration and accessories” reports Alejandra Campos, Event Director of Top Drawer.

    With many names already confirmed, including Areaware, Londji, Egmont Toys, Fiona Walker England, The Little Taylor, Billy Loves Audrey, Donsje, Home by Door, aden + anais, Lara & Ollie, Wee Gallery, Bertoy, Selfie Clothing, Hannah + Tiff, Inch Blue, Easy Peasy, Petit Jour Paris, Blade & Rose, IZIPIZI, Le Toy Van, Delight Decor, Little Bird Told Me and Mini Wallers, PLAY looks set to provide brands and buyers alike with a buzzing new destination for this vibrant sector.

    Hannah tiff ss18 762Over 17% of the UK’s population (11.4million) are children (0-14). With this percentage projected to grow over the next decade, there is an immediate opportunity for UK retailers to capitalise on the growing demand for children’s products. The UK’s toy market alone is worth £3.4 billion, making it the largest in Europe, and 4th in the world.

    Londji 1024x1024 my jungle puzzle1
    Londji my tree puzzle 800x800
    Le toy van
    Izipizi sunbabycollection pastel pink.02
    Fiona walker check ss18 for high res
    Fiona walker check ss18 for high res
    Izipizi sunbabycollection main
    Mini wallers parrot called walter 1
    Lara & ollie (2)
    Londji around my planet reversible puzzle londji yellow octopus 30780504266 2000x2000

    PLAY at Top Drawer will be held in the iconic Olympia London, from 9-11 September 2018

    For more information visit www.topdrawer.co.uk

    Accessories aden + anais Areaware Bertoy Billy Loves Audrey Blade & Rose Delight Decor Donsje Easy Peasy Egmont Toys Fashion Fiona Walker England Hannah + Tiff Home by Door home decor Inch Blue Izipizi Lara & Ollie Le Toy Van Little Bird Told Me Londji Mini Wallers Petit Jour Paris PLAY PLAY at Top Drawer Selfie Clothing The Little Taylor Top Drawer toys Wee Gallery

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