Today Liverpool FC has launched a brand-new apparel range, in conjunction with its Official Demin partner, Levi’s®.
The exclusive Levi’s® x LFC capsule collection features a range of key wardrobe stables, featuring understated LFC branding woven into the fabric. Made up of iconic tees, shirts, jackets and Levi’s® signature jeans, the range boasts effortless and smart design.
At the centre of the collection is the classic Levi’s® 511™ slim fit jean, with a subtle LFC twist. Complete with YNWA taping on the inner leg, LFC woven label on the inner waistband and the iconic Levi’s® back patch in Liverpool red, supporters can achieve a sleek and modest look when pairing with a casual tee.
Perfect to wear on matchdays as the cooler autumn months draw closer, the Sherpa Trucker Jacket is a staple accessory. It features a warm sherpa insulation and a soft quilted lining in the sleeves, complete with woven LFC label on the waistband, YNWA on the hang loop and the iconic Levi’s® patch in Liverpool red.
The Levi’s® Western shirt has been tried and tested for generations and continues to define the modern dress code. This special LFC collaboration piece is finished with YNWA on the inner seam taping and hang loop, as well as a woven LFC label on the hip – a must-have piece for any Reds fan.
The launch of the new collection comes following the start of the official partnership between Liverpool FC and Levi’s® last month and forms part of Levi’s® ‘Red – it’s in our fabric’ campaign, which represents the fabric that makes up every true Reds fan.
The exclusive range is available to purchase in the Club stores at Anfield and Liverpool ONE and online now at www.store.liverpoolfc.com/levis. Online orders can be shipped across Europe.