Reds go retro with new blackout range

Liverpool FC has launched a bold new must-have blackout range, fusing the iconic retro styling of popular limited-edition pieces with contemporary design. Made up of four key products that each represent a significant moment within Liverpool FC’s unique history, the…

Yungen helps LFC showcase new streetwear in stylish shoot

Liverpool FC was joined by British rapper, singer and songwriter, Yungen, on the set of its latest photoshoot to launch its New Balance Street Training collection, which is available to purchase now. Passionate Reds’ fan and popular musician, Yungen took…

Reds unveil new Bob Paisley dedicated 2019/20 home kit

Liverpool FC has today revealed the New Balance home kit for the upcoming season (2019/20), which is now available to pre-order. Paying homage to the Reds’ most successful manager, Bob Paisley OBE, the shirt is a special tribute in the…

Reds unveil exclusive new Levi’s® collection

Today Liverpool FC has launched a brand-new apparel range, in conjunction with its Official Demin partner, Levi’s®. The exclusive Levi’s® x LFC capsule collection features a range of key wardrobe stables, featuring understated LFC branding woven into the fabric. Made…

Reds Get Ready with new fashion collection

Liverpool FC has revealed its latest selection of new-look clothing, so fans can get kitted out for the new season. The LFC exclusive collection is made up of men’s, women’s and children’s clothing, including stylish tees, jumpers, polos, hoodies and…

Anfield fashion student scores LFC fashion shoot

Today Liverpool FC launched its latest range of ‘47 headwear with a photoshoot with a difference. The club initially teamed up with Boston-based sports lifestyle brand, ’47, last season to bring fans a selection of new-look headwear. The latest ’47…

Liverpool FC launches new range of ’47 caps for 2018/19 season

Liverpool FC has launched its latest range of ‘47 headwear for the new season. The club teamed up with Boston-based sport lifestyle brand, ’47, last season to bring fans a selection of new-look headwear. The latest ’47 assortment has been…

Liverpool FC reveals new lines to New Balance 2018/19 footwear range

Liverpool FC has today revealed new additions to its official New Balance footwear range for the 2018/19 season. The range now includes a brand-new LFC edition to the popular NB Fresh Foam Cruz collection, which is available in both adult…