Gabriela Hearst unveils her first collection for the Maison Chloé one hundred years to the day of Gaby Aghion’s birth. From Gaby to Gabi, two ambitious women interpreting femininity in the context of their time. And from Gabi to Gaby, the reassurance that, “Your House is in good hands.” When Chloé’s founder began presenting her earliest collections, she invited guests to Left Bank locales such Café de Flore and Brasserie Lipp.
These establishments pulsed with ideas birthed by artists and intellectuals, by radicals and bon vivants. Then as now, people were planting seeds of change. And Chloé – a word that means “blooming” in Greek – is doing so with a forward vision involving changes that are deeply personal to Gabi. The Autumn-Winter ’21 collection is thus informed and inspired by sustainability and a commitment to the greater good. A new wardrobe has emerged that is subtle in design but bold in action. Whether ponchos made from recycled cashmere, dresses in superfine wool gauze, the repurposed Edith bags or the Sheltersuit – an important initiative for Gabi – in every piece, there is a sense of purpose.
Film Directed by: Alexandre De Betak
Styling: Camilla Nickerson
Casting : Jess Hallett
Makeup: Hannah Murray for Bobbi Brown
Hair: Holli Smith
Design and Show Production: Bureau Betak
Film Production: Bureau Future
DOP: Daniël Bouquet
Locations: Paris Saint-Germain-Des-Près, Brasserie Lipp, Les Deux Magots
Music composed and performed by Juan Campodonico, track contains elements from Para Transcribir (SOL) by Lido Pimienta, Matador by Los Fabulosos Cadillacs, La Marcha Tropical and Cumbio by Campo.
Music Production: Danilo Astori Sueiro