Noki was, is, and always has been the original anarchist to fashion waste and sustainability issues. Originating from the 90’s Shoreditch DIY rave scene, his upcycled textile “franken-fashion” college style gave rise to the Dr. Noki moniker, revolutionary then, revolutionary now. As we sleepwalk ever further towards to edge of environmental, economic, and social collapse, Noki’s fearless and uncompromising visual message and anti-establishment narrative has never been more poignant or more powerful.
Conceived as a critique on capitalism and challenge to consumerism, and was heavily inspired by Katie Leasn’s Adbusters, founded in 1989 as “a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age” Provocative, playful, pioneering – Dr Noki’s anti-fashion aesthetic is a visual rhetoric for today’s age, the mood of the times, and the voices of tomorrow’s generation.
Infamous artist and British-based fashion activist Dr. Noki became widely recognised in the mid-90’s for work waging war against the rise of fast fashion. At the forefront of we now call the “circular fashion” Noki upcycles mass-produced garments, creating logo mash-ups to create one-off streetwear couture styles.
SHOW CREDITS
Artist / Custom Build Designer: Noki
Creative Director / Stylist: Kim Howells
Styling Assistants: Chantal Diane, Bethany Chawner, Jessica Carter, James Gill
Show Producer: Ryan Lanji
Lead Hair: Nick Irwin for Schwarzkopf Professional using Session Label
Thank you to Noki’s Rag Suppliuers: Re_Skinned / Jackalope