LONDON, Wednesday 30 October: Tottenham Hotspur and Paramount Pictures have collaborated to launch a ground-breaking augmented reality (AR) experience at the Tottenham Hotspur Stadium to celebrate the release of Gladiator II.
The AR experience allows fans to virtually transform the stadium inside and out into the Colosseum of the Gladiator II universe. The experience launches ahead of this evening’s match against Manchester City and will be available until our Premier League game against Chelsea on Sunday 8 December.
Fans can access the technology inside or outside the stadium via Snapchat by selecting the lens in the carousel at the bottom of the screen after opening the camera. Alternatively, search for ‘Spurs vs Gladiator II’ in the app, or scan the Snapcode on the signage points around the stadium.
A global first, the experience utilises GPS, world tracking and 3D computer vision capabilities within Snapchat to enable users to enter the universe of Gladiator II, which will be released in theatres on Friday 15 November.
The Lens features a real-scale reproduction of the Colosseum, 3D animated Roman centurions and a selfie experience which places the user in the attire of a Roman Emperor via Snapchat’s head, body and gesture tracking capabilities.
This unique AR universe also includes a number of features to bring a uniquely Spurs-feel to the experience, including:
- “Audere Est Facere” and “To Dare is To Do” carved into the walls of the Colosseum
- Centurions holding Spurs-engraved shields outside the Stadium
- The gladiator gate featuring two plaques to two Spurs gladiators – Son Heung-min and Ledley King
- The recessions on the exterior of the gladiator statues including famous celebrations from Spurs players, from Robbie Keane’s cartwheel to Dominic Solanke’s bow and arrow
Tottenham Hotspur Stadium is one of the world’s most technologically advanced, with a fully cashless payment system, over 1,600 wireless access points that provide the stadium with 100% mobile coverage, and 1,800 high-definition video screens throughout.
The stadium is also driving the regeneration of one of the capital’s poorest areas, with a recently commissioned socioeconomic impact report finding £344m gross value added (GVA) per annum, compared to £120m GVA in 2015 before the stadium’s opening. The socioeconomic impact is expected to continue to grow in the coming years, with an estimated £585m GVA and 4,300 jobs expected to be supported during the 2026/27 season.