Ireland’s Dylan Bradshaw Salon and the UK’s Sinead Kelly Salon have beaten out competitors from 13 other countries to win at the first ever International L’Oréal Professionnel Style & Colour Trophy – the longest running live hair competition in the world. Ireland took the top prize, winning the competition, and the UK team’s stylist Sara Bergatini won the Young Talent Award. The event in Lisbon hosted thousands of hairdressers from across the globe, one of the largest of its kind, with celebrity stylists and industry executives from over 50 countries.
- Event details: 24-26 October, Lisbon, Portugal. Competing: 13 national champions competing live on stage, judged by an international jury of experts. Over 2,200 hairdressers attended this year’s event from over 50 countries. Events included discussions on how digital technology is revolutionizing the industry, the changing face of salons, and the influence of social media on styling and trends.
- L’Oréal Professionnel has worked in partnership with the hair & beauty industry for over 100 years helping to inspire and evolve businesses; driving investment in breakthrough technology and promoting product & business education. The brand aims to help hairdressers in their daily practice by educating on the latest techniques, developing services to highlight their expertise and improving working conditions.
- Since 1909, L’Oréal Professionnel has been at the cutting edge of hair technology. In 1909 Eugene Schueller, a true pioneer in his field, created the first harmless hair dye, called L’Oreal. The brand is the world leader in its field and L’Oréal Group’s fifth biggest brand in terms of turnover; operating across 70 countries with 2,500 trainers; 300,000 salons and 1,000,000 hairdressers.