Jacqueline Loekito is a visionary female designer. Born from a British mother and an Indonesian father, Jacqueline has a special cocktail mix of a background that shaped the designer she is today. The Jacqueline Loekito label was founded in 2012 after she graduated from University for the Creative Arts, UK. After finishing her Master at the Institute of Fashion Design FHNW HGK, she decided to continue working and living in Basel. She has a passion to make Switzerland more colourful and daring.
Jacqueline redefines distinctive heteronormativity within traditional fashion by creating artistic genderless collections. Her main vision is that Jacqueline Loekito`s garments can be shared between men and women from one wardrobe to another. Sharp tailoring juxtaposed against flattering lines and complimentary colour palettes satisfy elements of both masculinity and femininity in each of her designs. Genderless clothing has been Jacqueline’s vision since she began studying fashion in 2006. Where she believes that in the future there will be no separation between male and female clothing, her label radiates the perspective of there being no labels.
As perspectives on standard gender norms are transitioning in modern society, Jacqueline Loekito takes hold of this and translates it into her undaunted designs. Previous collections such as AW19‘Viviane’s Last Kiss’ is dedicated to the designer’s friend, Viviane Zitzer, who passed away last October after being defeated by cancer, the collection features oversized knits, cute faux fur two pieces and the brand signature piece the “Fuck Cancer,” slogan dress. The brand has been featured across publications such as Vogue ITALIA, Vogue Germany, Hunger Magazine, Country and Townhouse, L’OFFICIEL HOMMES, KUNST, NYLON China and many more.
For SS20 Jacqueline Loekito has created another thought-provoking collection, entitled “You We Us,” an inclusive collection inspired by Cubist artist Pablo Picasso’s painting Acrobat and the young harlequins. Drawing on his inspiration of the circus and the idea of an all-encompassing group not dependent on gender, age or size. A theme that Jacqueline Loekito reflected in the casting for her SS20 runway show with Mode Suisse. Jacqueline Loekito will be showcasing her SS20 Collection with DACH Showroom over Paris Fashion Week and with BLACK PR’s London SS20 Sales Showroom.
“No Matter what your gender, love unites us.”- Jacqueline Loekito