P___ANDRADE Set to debut on June 29th during the SS26 season, the collection — co-created with artist Samuel de Sabóia — offers a reflection on regeneration, spirituality, and the future of life on Earth.
A major highlight of the collection is the use of smart textiles embedded with binary codes woven into the fabric, developed in partnership with Micheline Maia Teixeira from R-INOVE. These codes, visible under UV light and readable via QR code, store blockchain data about the production chain, offering full transparency and traceability — a testament to the brand’s commitment to conscious and sustainable fashion.
Among the collection’s standout features is the reinterpretation of traditional Brazilian lace, used as a symbol of cultural identity and heritage. The intricate patterns are reimagined in utilitarian silhouettes and structures that resemble evolving organisms, like growing fungi. In collaboration with Brazilian scientist Ailton Pereira from AIPER, the brand also explores biological dyeing techniques using native bacteria, replacing conventional pigments with sustainable processes that produce no toxic waste.
The collection further includes collaborations with Oakley, Levi’s, and Puma, reinforcing the dialogue between independent design and global industry leaders. This union of forces reflects Pedro Andrade and Paula Kim’s vision for a new kind of fashion — not only to be worn, but to awaken collective consciousness, revive cultural roots, and propose paths for the future.