Pure London launches Pure Conscious with Common Objective

London’s biggest festival of fashion, Pure London, is launching a new section at the July show called Pure Conscious. Placing the spotlight on sustainable brands and giving them a dedicated space for them to be seen and heard, Pure Conscious,…

CREATIVITY REIGNS AT PURE LONDON

Creativity and the feel-good factor reigned at Pure London with a celebration of global fashion while the key takeaways included sustainability, experimentation, personalisation, collaboration and newness. During the three day event at London Olympia, the UK’s leading fashion trade show…