HARD BY HSE ART AND DESIGN SCHOOL is a joint brand of students in the “Fashion” direction of the HSE School of Design. HARD works like a creative laboratory that is re-formed every year to create a new collection. Exploring cultural contexts and experimenting with shapes and cuts, young designers talk about what inspires and excites them to show their vision of current fashion. The HSE School of Design is a regular member of MBFW Russia. In the fall season of 2020, the brand is performing an online show of HARD 008: THE EDGE OF SOMETHING NEW.
As if in a dystopian novel, in 2020 we suddenly quickly and irreversibly found ourselves in a new world. Life has changed, distanced itself, moved to cyberspace and rebooted – as did the HARD BY HSE ART AND DESIGN SCHOOL show.
The realities of today give rise to new situations, emotions, impressions and discoveries. We learn to exist, communicate, create in new realities and new dimensions. HARD 008 is an experiment to comprehend a new reality, human relations and values, the very existence of the world, this is a story about living locked up and owning an entire globe at the same time, this is a project about infinity, created within the framework of limitations.
Wearing exotic conical facemasks, the garments in this collection looked technical and futuristic, blue long sleeve shirts adorned with target logos, oversized trench coats, Marine Serre-inspired half-moon cutout dresses and deconstructed eveningwear make from vintage fabric, tie-dye dresses in blue and white and a reimagining of workwear with orange safety vests, Malevich-inspired trompe l’oeil painted coats and oversized outerwear – a wide and varied assortment of inspiring works by the HSE students.
Daria Lukash / THE_DL
Natalia Nalivayko / MANERA
Elizaveta Pichugina and Inna Golubeva / RCP 4.5
Veronika Chervonskaya / CHERVONSKY
Anna Korneenkova / AILE NOIRE
ZlataSapko / HUMAN DOLLS