Luxury down jacket brand TATRAS is pleased to release an artful campaign transporting the viewer to an untouched desert landscape.
Brought to life through CGI, the concept gives a wink to magical realism bringing in wholly unexpected cameos. In a nod to the Tatras mountains, in several takes a sheep drops in, while others see the desert allegorically flecked with rain, contradicting both the location and the digital process.
Shot by photographer Bethany Vargas on models Justine Biticon and Jaron Baker, the SS21 collection offers an original approach to down, focusing on where outerwear is worn.
Ultralight down is spotlighted with masterful details from hidden minimalistic stitches and an elegant gloss to a light back body allowing for a spring breeze.
A bolder offering comes in the form of blouson-like designs, embracing femininity with gathered details and statement cuts. Going quite literally from day to night, TATRAS reveals the orbit of its unparalleled designs.
CREDITS
Photographer: Bethany Vargas
Models: Justine Biticon, Jaron Baker
Production: AP Studio