LUXURY SNEAKERS MADE FROM RECYCLED, RENEWABLE & BIODEGRADABLE MATERIALS
Founded in 2021 by two London based entrepreneurs and footwear specialists, LØCI offers a premium ecoconscious footwear alternative that unites fashion & purpose. By combining fresh style and sustainability, Emmanuel Eribo and Philippe Homsy are leading the way into redefining modern streetwear while protecting Earth’s resources.
100% vegan, cruelty-free, and unisex, LØCI sneakers are handmade in Porto, Portugal using recycled ocean plastics, as well as renewable and biodegradable materials where possible to help deliver a stylish eco-conscious sneaker. Production is scaled up or down in response to demand to manage environmental impact.
LØCI has amassed an influential following including Mila Kunis, Eva Longoria, Olivia Wilde, Jessica Alba, Lucy Hale, Kristen Bell, Gabrielle Union, Ben Affleck, Ed Sheeran, Robert Downey Jr., and Emmy Rossum. As well, Nikki Reed has an ongoing collaboration with the brand, and last year Leonardo DiCaprio became an investor. LØCI has recently expanded into twenty-six global markets and has partnered with some of the worlds most notable retailers such as Bergdorf Goodman, Neiman Marcus, Nordstrom, and Bloomingdales.
STYLE. STATEMENT.
LØCI is a conscious fashion brand that unites style with purpose.
Our mission is to support a new generation of creative talent that is changing culture for a better tomorrow. All LØCI sneakers are 100% vegan and made with renewable, recyclable or biodegradable materials. 10% of all online profits are donated to wildlife conservation projects.
LØCI DROPS
THE ATOM AND NEO COLLECTIONS
LØCI, the eco-luxury footwear brand known for its use of green materials and fashion-forward designs is excited to announce their latest two collections: Atom and Neo. Inspired by streetwear culture and luxury fashion, the Atom and Neo offer timeless unisex silhouettes that embody a change in desire for timeless luxury. These collections unites streetwear culture and luxury fashion merged with the latest green technologies in re-defining the eco-luxury sector once again.
ABOUT THE SNEAKER
The Neo features a chunkier sole that plays into the retro charm of the 80’s with pops of colour enriching the voluminous unisex style in a modern light. Distinctive design elements include a perforated toe box, colour-block trims, and heel spoilers. The Neo is transformed into a timeless piece with the quality and attention to detail that hero the iconic style.
The Atom draws inspiration from skate culture with a cut sole embodying the artistic expression of the individual while still providing a luxury look and feel that LØCI is known for. The forwardthinking collection identifies creative and illusive characteristics that enable the sneakers story to unfold throughout the design.
ATOM & NEO
Both collections look to re-imagine contemporary culture with a renewed importance of classic and timeless luxury pieces that serve as a canvas for individuality, encouraging wearers to embrace their own unique creative power.
With every step, LØCI’s collection embodies the energy and flair that fuels individual expression. The collection speaks directly to the artistry within all, inviting everyone to awaken their imagination and push the boundaries of self-expression.
Hand-crafted in Porto, Portugal, both collections are made combining LØCI’s next-generation animal friendly leather, Maize, made from a blend of corn and recycled textiles. Supported with a natural rubber sole, a cork insole sourced from Portugal and finished with waxed cotton laces, and a lining of blended nylon and bamboo. Each material is carefully chosen to ensure a lower impact on the environment.
28TH OCTOBER 2022
BRITISH FASHION BRAND LØCI LAUNCHED IN MID-2021 WITH A MISSION TO BUILD THE MOST ETHICAL AND ASPIRATIONAL EXPERIENCE FOR THE CUSTOMER OF TODAY. SUCCESS FOR LØCI IS AS MUCH ABOUT MAKING AN IMPACT AS FOCUSING ON REVENUES AND BRAND DESIRABILITY. TODAY, THE BRAND ANNOUNCED A £4 MILLION SEED ROUND FOR THE 15-MONTHOLD START UP, AS WELL AS AN INVESTMENT FROM ACTOR AND ENVIRONMENTALIST LEONARDO DICAPRIO TO FURTHER LØCI’S IMPACT-DRIVEN MISSION OF REDEFINING THE SECTOR.
LØCI, THE BREAKOUT BRAND
CEO, and self-proclaimed industry outsider, Emmanuel Eribo states “for most consumer brands today, success is measured by sales and popularity. At LØCI, we believe that there is a third pillar that is just as important as these two, Impact. The greater the impact, the more successful we are. Today, it’s essential we do more than just make a fantastic product. We are here to change things. That’s why it’s always important for us to think differently, to swim against the tide.”
LØCI manufactures and sources all of its products in Europe, paying a premium for certified eco-materials, with each pair made using certified recycled ocean plastic. To date the brand has removed over 982,000 plastic bottles, while donating 10% of online profits to wildlife conservation charities.
LOOK AND FEEL YOUR BEST
LØCI sneakers are made using recycled ocean plastic sourced from the Mediterranean and Atlantic Coast of Africa or their innovative Maize eco-leather made with materials derived from corn waste and recycled polyurethane.
Giving back is at the heart of LØCI’s brand, and for every pair purchased, 10% of online profits are donated to wildlife conservation charities and projects that focus on protecting our bio-diversity. Its main wildlife charity partner Re:Wild is co-founded by environmentalist Leonardo DiCaprio.
LEONARDO DICAPRIO
‘‘I AM PROUD TO BE AN INVESTOR IN LØCI’’
The announcement of an investment by Leonardo DiCaprio will enable the young, creative label to amplify its mission to a wider global audience, driving awareness and shining a light on the causes that matter while LØCI continues to make waves in the fashion industry. “I am proud to be an investor in LØCI, a brand dedicated to minimizing its environmental impact, and centered around creating cruelty-free, ethical footwear.” said DiCaprio.
SUSTAINABILITY
DiCaprio’s authenticity to the cause was key to the founding team. “Today, sustainability is one of the most used buzzwords,” says CMO, Philippe Homsy. “We want LØCI to cut through the noise and be judged by our impact. With Leo, we could not have hoped for a more genuine and committed partner.”
Thinking outside of the box is key to LØCI, and they have no intention of abandoning this guiding mindset. Homsy adds, “There’s a significant advantage to being unconventional. Approaching obstacles with fresh eyes and real intent helps to shape the brand’s perspective. LØCI is a living, breathing community that represents a movement that’s relevant today. Any momentum we have is due to the belief in our mission.
PASSION MEETS ACTION
LØCI is a bold reminder that a sleek aesthetic does not have to come at the cost of environmental ethics. This £4 million seed round comes after only 15 months since launch in mid-2021, during which the mission-driven brand has achieved seven figures in sales within its first year, expanding into twenty-six global markets and partnering with some of the world’s most notable retailers such as Bergdorf Goodman, Nordstrom and Neiman Marcus, to name a few.
LØCI is gearing up to democratize other verticals in fashion too. CEO Emmanuel Eribo adds, “LØCI is all about working with people who believe in our mission and see the world the way that we see it. It’s always been about more than footwear, we exist to make a difference and are delighted to have Leo on that journey with us.”
MAIZE ECO-LEATHER COLLECTION
LØCI, the fashion-forward, eco-luxury, unisex footwear brand is excited to announce the maize collection. Since launching, LØCI is committed to using recycled ocean plastic in their deep-rooted mission to undertake ethical and sustainable measures. With the launch of their Maize collection, LØCI is now surfing new waves, as they continue to make a positive impact by combating deforestation and reducing their tread on the planet. LØCI’s newest collection is made using 100% innovative vegan material, replicating the look and feel of leather but with sustainable and durable benefits. Style is never sacrificed for sustainability at LØCI and the Maize collection’s unique blend of 50% corn waste and 50% recycled polyurethane allows it to retain its shape with it being 4 times tougher than commercial animal hide.
TAKING IT TO THE NEXT LEVEL
Each trainer is hand-crafted in Portugal and has been created following years of development and research into LØCI’s maize ecoleather. The material is comprised of recycled polytextiles, 63% biodegradable and REACH compliant, meaning that no chemicals are used in the creation of its material. Paired with 100% natural rubber sole, 100% recycled foam midsoles, and natural cork insoles, the brand is out to provide the most environmentally conscious footwear.
DIVE FROM SEA TO LAND
Available in the brand’s core silhouettes, LØCI’s first maize collection offers a variety of monochromatic options for a sleek high-end style, showing that looking good doesn’t have to come at an ethical, sustainable cost. The new maize trainers are also naturally water resistant, easy to clean, and offers a lightweight breathable material that is built for long wearing comfort, making them the ideal trainer choice for any eco- conscious, fashion-forward trainer wearer.
LØCI is a brand with a purpose, conscientiously creating its products from innovative 100% vegan materials, starting with recycled ocean plastic, a major contributor to pollution worldwide, and now adding maize to their materials list. Giving back is at the heart of LØCI’s brand and 10% of all online profits from the Maize collection will be donated to the wildlife charity Re:Wild in the fight against the loss of bio-diversity around the world.
CEO Emmanuel Eribo states: “We believe that the greater the impact, the more successful we are. Today, it’s essential we do more than just make a fantastic product and we are here to change things. That is why it’s always important for us to think differently, to swim against the tide.”
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