Coco’s commentary on the world’s most luxurious and exclusive brands and services has long been the final word for those within her growing community. This is particularly the case when it comes to style-choices, brands and exclusive destinations – but why? Coco London, an online lifestyle guide was the creation of the enigmatic Coco Hamilton as an evocative, descriptive directory accompanying the day to day business of her private family office, Perfect Knowledge Limited, Perfect Knowledge. High net-worth individuals, their families and staff came en masse to benefit from Coco’s inimitable flair for conjuring the best itinerary for their stay in London, and consequently, it became a natural step to go public with what makes a place Cocoworthy. FABUK magazine 1312 FABUK magazine.
With a captive (and captivated) audience of the world’s most discerning luxe-lovers, the brands, destinations and luxury services of London’s most gleaming post-codes soon followed. Soon, Coco was a brand in her own right, with event organisers enlisting her to as their conduit to help plan and strategise their events, synergising with caterers, highend brands and attendees, all of whom are in Coco’s contact favourites. Her ability to understand exactly what a client means when they are talking about what they would like is what makes her an advisorextraordinaire.
Her word was the golden touch with the international market having such an affinity with her style choices that they were transformed into print many times over. Mint Edition featured her with reviews and guides of the most outstanding spots in London, mapping out where to go in a playful Monopoly board format, what to wear there, and whom you could expect to meet. This clear understanding gave visitors to London, particularly from the far east, the ability to choosetheir-own luxury adventure in any style with which they most affiliated. One recommendation from Coco is a ‘get out of fail free’ card when planning an important dinner.
Coco London has always been about the essential ingredient of authenticity. The synergy between her business and her lifestyle guide manifested because her advice and recommendations here given with her word that her clients and readers would find them worthy, so this had to be replicated in other locations with the same sense of credibility. In Coco’s own words “People trust results”. Now, having become the final word on luxury in all of these languages, she’s going back to her roots as a Cambridge alumna, residing in London’s Belgravia, but with a new campaign planned. Her enticing edge with many of the sponsors and affiliations with long standing histories of grandeur, such as Clivedon House, has paved the way for new adventures outside of London, but within ‘Best Of British’ category. Coco begins her journey looking beyond the Cadogan cobbles to the highlands of Scotland where standards are just as high, and the market’s appetite is just as insatiable, and wants to ‘feel the pristine’ of the Rothschild Approved VIP treatment and for her to give her word on the subject.
Whether town or Country, “Coco is the word. The word is the world”.