La Joyeria arrived in London to showcase extraordinary precious jewels, fine craftsmanship, and creativity at London Fashion Week
Lina Joudi is famed for her non-typical designs, seen in the Malaka Collection. The collection focuses on creating pieces of contradictions, meaning using stones of different shapes and sizes, that result in seamless and royal pieces. The jewels are meant to bridge tradition and modernity to have an elegant interpretation of new designs. As the Joudi family has been in the diamond industry since 1985, the presented collection captured the long-standing heritage of offering precious stones of the highest quality.
The collection was named Malaka, meaning queen in Arabic, to celebrate a woman’s strong personality and the beauty she holds within herself and on the outside. The pieces were designed with a combination of different materials such as diamonds, Sapphire, Emerald, and various more precious stones. The selection of the material used was, in fact, used mainly by royals such as Queens.
Malaka Collection aims to bring out each and every woman’s elegance and sparkling beauty while giving her a sense of royalty. Each piece from this collection tells a story and oftentimes creates a new story with the person it belongs to.