Elton John’s famous windscreen wiper glasses from the 1970s will form part of a display of the finest ‘forgotten’ eyewear from the last 75 years, as part of the UK’s biggest optical event in London next week.
The Forgotten Eyewear Museum, at 100% Optical, has been curated by Mark Jensen, author of the book Forgotten Eyewear.
The museum is just one of the highlights of the free three-day event at ExCel London from 25th-27th January.
With over 9,000 visitors expected, there will be so much to see and do at the show, now in its seventh year – including catwalk shows, debates, keynote presentations, discussions and equipment demonstrations.
Other show highlights include:
Hundreds of exciting new product releases, exclusive show offers and competitions from Safilo, Luxottica, Mondottica, De Rigo, William Morris and more
100% Optical’s ‘studio area’, the place to find luxury, unique and independent frames, has more eye-catching eyewear brands than ever before. Championing independent eyewear designers, this is a selection of must-see brands in an ultra-cool industrial space in the heart of the Eyewear zone – essential viewing for boutique practices seeking a point of difference
Demonstrations of the latest equipment and technologies from suppliers including Topcon, Heidelberg Engineering, Nidek, Zeiss, Optos and Mei-Cam
Sponsored by Luneau Technology, Zeiss, Birmingham Optical, and Charmant, the improved Future Practice Hub is an opportunity to see how practices can evolve in the coming years from a clinical, regulatory and professional perspective, via a consulting room, diagnostic suite and dispensing area. In each area, tailored CET content will be delivered through discussion and hands-on skills workshops from a range of industry-leading speakers, on contemporary subjects
New for 2020, ‘The 2020 Future Series’ is a selection of debates, keynote presentations and discussions that will look at the opportunities the future holds, including how practices will change with advancements in technology; how independent opticians can be at the heart of the rebirth of the high street; and how fashion and retail trends will evolve in the next decade
In partnership with the Association of Optometrists, 100% Optical will be delivering a comprehensive and world-leading educational programme, including keynote lectures each day from leading international experts, with additional CET seminars around the show
A new addition for 2020, the Love Eyewear Awards will champion and promote eyewear amongst independent and major designers, manufacturers and retailers. Taking place from 7.30pm on Saturday 25th January at ZeroSette, these exciting awards have been judged by a selection of high-profile industry figures
A new year signals a new vision for exclusive product launches and styles, all showcased on the 20-20 catwalk sponsored by Transitions with three shows each day visualising the latest colours, designs and styles
Discover the RCA Eyewear Design Competition, established by 100% Optical and the Royal College of Art (RCA), where the theme for 2020 is ‘love’. The shortlisted design will be displayed at the show and the winning design will be announced on Sunday 26 January
There’s still time to register for 100% Optical for free via www.100percentoptical.com